Zenaida Cruz Feliciano “Zeny”
Breastfeeding should be an enjoyable, nurturing relationship that reaches deep into the heart and creates a bond of love and trust between the child and mother.
– Coach Z
An executive turned Breastfeeding Coach, Z started as a Spa Consultant in 2001 and was part of the team that set-up the first ‘Oxygenated’ Day Spa in Macau. Coach Z also helped set-up the first Prenatal Lactation Clinic in the Philippines at the Asian Hospital.
It was at the Asian Hospital that Coach Z saw the difficulties and frustration that mothers experience while breastfeeding infants. Challenged, she championed for mothers, coaching and encouraging them through their parenting journey.
Wanting to give and do more for mothers, Z soon joined an NGO who advocates breastfeeding. She became an Associate of two Lactation Consultants at that time. This didn’t last for long as she decided to be an independent Breastfeeding Coach. She attended seminars and training to equip herself and better meet the needs of mothers. She met Ms. Chiqui Brosas-Hahn, a Lamaze teacher and breastfeeding advocate. Chiqui referred Coach Z to assist her Lamaze students for breastfeeding coaching.
Friends and associates in the medical field soon heard of Coach Z’s advocacy and her compassionate approach in training and counseling mothers. They started sending their patients to her with very favorable feedback.
Being single with no children has not hampered Coach Z’s advocacy and in winning the trust of her patients. Rather, it has driven her to learn and do more research to improve caring for mothers and infants.
Now, seven years later, having coached and helped hundreds of mother and parents, Coach Z continues to counsel and teach techniques on infant caring and post-partum care for the mothers.
The years too have brought back former clients/mothers as they enlarge their families. Armed with experience, 2nd and 3rd time mothers still seek consultation in their desire to give their babies the best care.
As part of her ministry, Coach Z along with Cher Anonas, a breastfeeding mom and an advocate herself, conduct a free breastfeeding class once a month.
*Coach Z is a member of Moms, Milk and More (MoMiMor, a non-profit organization founded by Ms. Chiqui Brosas-Hahn)
To Know More about Coach Z, Download her Curriculum Vitae below
Certificates Acquired as Resource Speaker at the following Doctors’ conferences:
I. Philippine Children Medical Center that was organized and headed by Dr. Grace Agrasada MD MsC PhD on the 27th of May, 2009. This was a focus group discussions of doctors (consists of OB-Gynecologists and Pediatricians), breastfeeding counselors, lactation specialists and advocates.
II. East Avenue Medical Center on the 29th of May, 2009 and presented common cases and handling of breast feeding to alleviate mother’s stress. An example case study that Coach Z showed was techniques on how to handle mastitis through a video presentation.
Certificate Acquired as Post Natal Teacher
Postnatal Yoga Teacher Training was sponsored by Urban Ashram Manila held last 2014 by Birthlight UK Dr., Francoise Freedman. This certificate serves as a proof that Coach Z can also help moms and babies to undergo postnatal yoga along iwth breastfeeding worksdhops or one on one sessions.